Many people ask why we don’t have a spokesperson. We would argue we have millions. Real people using our products in real life is what KA-BAR is all about. Soldiers, sailors, Marines, Airmen, farmers, construction workers, backpackers, gardeners, sons, daughters, brothers, sisters, mothers, and fathers are our spokesmen. The Spanish-American War, World War I, World War II, the Korean War, Vietnam, Desert Storm, Operation Iraqi Freedom, and Operation Enduring Freedom are just a few of our testing grounds. Mountains, rivers, forests, oceans, deserts, and prairies are where we go for R & D.
What happens to the money we would pay a celebrity to convince you to buy our products? It is used to put knives in your hands. We would rather you do the talking for us. When you make a high quality item for 115 years, you learn to let actions speak louder than words.
On behalf of us at KA-BAR, thank you to you, our spokesperson. You may not always get the notoriety you deserve, but collectively the world has noticed your work for over a century.